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Writing a picture-book character children recognise

28 September 2026 · 5 min read

How the Lazy Brain was born: giving an everyday feeling a face, a sofa and a pair of fluffy slippers.

Start with a feeling, not a plot

The Lazy Brain began as a sentence every family knows: "five more minutes". Before there was a story, there was a feeling worth naming.

When a character embodies one clear, everyday feeling, children recognise it instantly — and recognition is what makes them ask for the book again.

What to try first

  • Write down the exact words your child says when they resist.
  • Ask what that feeling would look like if it were a creature.
  • Give it one habit and one favourite object.

Make the troublemaker lovable

The Lazy Brain is never the villain. It is cosy, funny and a little bit royal. Children can laugh at it without feeling laughed at themselves.

A lovable troublemaker lets the child in the story make a better choice without shame — which is the whole point.

Stories that pair with this article

Why every story is €5·Read a free excerpt first

The Lazy Brain character waving a remote control

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